If you have been into
songwriting for a while and haven’t yet considered Sync licensing as a source
of revenue, I think it’s just the right time to allow yourself to explore this
opportunity.
Before we go to the
amazingly fun part, which I am beyond excited about, let’s first summarize what
Sync licensing is. It’s short for Synchronization license, and it is issued by
the copyright owner every time some type of media, motion picture or ad wants
to use their music and synchronize it with visuals.
This license is non-compulsory
and the fees are often negotiable. They usually vary from a few hundred dollars
to tens of thousands of dollars. It depends on the budget of the production and
the willingness of the copyright owner to grant their rights at a certain price
point.
Since there is tons of
information on what Sync is on the internet, I am not going to dive into
detail, but I am eager to introduce you to an amazing opportunity, presented by
the LA-based licensing agency Catch the Moon Music.
In the span of these 8
days, you will receive an action step (assignment) for each day, along with
plenty of guidelines on how to accomplish it. You will also get access to a
private Facebook community, in which you will find accountability and
tremendous support and inspiration that will help you move forward and
accomplish the challenge.
You will learn what
types of songs are suitable for Sync licensing, what the media and music
supervisors are looking for. You will have a list of topics to write on, and
you will find out where and how to look for reference tracks. But it’s not only
about songwriting. It also has the HUMAN ELEMENT. This challenge will also give
you the tools to pitch your music to licensing opportunities in a way that
actually gets the attention of the people in charge, and build genuine relationships
with them.
But why be
professionals all the time? We need fun, interaction, friendships…Well all of
these are part of the challenge, as well!
So, what are you
waiting for? The challenge starts June 4th, all you need to do is
sign up here:
and don’t forget to
join the private Facebook community, where the real party happens!
Looking forward to
seeing you guys and working with you on the challenge!
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